When will Cricut be launched in South Africa?

The Wholesaler will launch Cricut as soon as we have secured compliance from our national regulators.

What compliancy issues are there?

The Cricut Explore Air 2 and Cricut Maker are both electrical devices and also both contain a built-in Bluetooth module.

  • According to local authority, ICASA (www.icasa.org.za) all Bluetooth devices imported into South Africa require verification of the equipment’s compliance with the applicable standards and other regulatory requirements.
  • Similarly, the NRCS (www.nrcs.org.za) ensures the safety of electrical apparatus offered for sale in South Africa. The safety requirements are based on internationally accepted standards. Without the NRCS’s Letter of Approval, importers are not authorised to import electronic machines.

Can other wholesalers import Cricut?

As the sole distributor of Cricut in South Africa, only The Wholesaler is authorised to bring Cricut machines into South Africa and only The Wholesaler has the necessary reports from Cricut required to apply for regulatory compliance.
Cricut is not able to ship machines to South Africa without complying with local regulations.

How long does this process take?

The Wholesaler together with Cricut have been working on compliance for many months. Compliance can take up to 6 months.

How do we stay up to date on this process?

Subscribe to The Wholesaler’s Cricut notification newsletter to receive notices in your mailbox.


Below is a timeline of our compliance to date. As soon as we have achieved 100% compliance, The Wholesaler will launch Cricut in South Africa.


Sole distribution announced


NRCS Letter of Approval


ICASA Type Approval Pending